Digital Health & Behavioural Design
Hi, I’m Maria Latorre
I work at the intersection of psychology, health and technology helping teams design digital solutions that actually change behaviour, grounded in evidence and built for real people.
With a background in health psychology and digital health research, I translate complex behavioural science into practical tools that product teams, clinicians and innovators can use from day one.
What I do
I offer three core services — each grounded in the same philosophy: behaviour change only works when you understand the person, the context and the evidence.
🔬 Consulting
Strategic advice for health tech teams — from behaviour change mapping to product roadmaps grounded in COM-B, BCTs and the CEHRES framework.
🎓 Training
Tailored workshops and courses for multidisciplinary teams — designers, developers, clinicians and researchers who want to apply behavioural science to real products.
🎤 Speaking
Keynotes and guest lectures on digital health design, persuasive technology and behaviour change — in English and Spanish, for academic and industry audiences.
Frameworks I work with
COM-B Model
BCT Taxonomy
CEHRES Roadmap
Persuasive Systems Design
Human-Centred Design
Ready to work together?
Whether you need a strategic partner, a trainer for your team, or a speaker for your next event — I’d love to hear about your project.